Adam Pretty began his career as a news photographer at The Sydney Morning Herald in 1997, Adam’s pre-eminence in the field of Sport Action Photography has been recognised widely in the Photographic world. Throughout his career Adam has been fortunate enough to win a number of major international awards. In 2007, in the quest for a new challenge, Adam made the decision to shift from Sports Photography, to Advertising. He has always tried to push himself out of his comfort zone by seeking new challenges and experiences in Photography. Adam particularly enjoys challenging peoples perceptions with fresh ideas.