Wildlife Photographer of the Year harnesses the power of photography to promote the discovery, understanding, and responsible enjoyment of the natural world. Now in its 49th year, the Wildlife Photographer of the Year competition provides a global showcase of the very best nature photography. Being shortlisted in this competition is something to which photographers across the world aspire. Every year emerging talents compete with established names for a chance to be hailed Wildlife Photographer of the Year. Each of the thousands of annual entries is evaluated individually by an international jury of photography experts, before being awarded a place in the top 100 images of the year.